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TV & COMMERCIAL FILM

Advertising production
Program production
music video clips, film clips
representation, presentation, educational, advertising, anniversary and public information films

AMTV team services for conceive, pitch, write, cast and budget a project. The three basic techniques of television advertising give an impact to its cost: computer graphics, video advertising and film advertising

Computer graphics (including animation) holds two levels of complexity, which the production price depends on:

Computer graphics 2D or "computer caption card"

this is a still or action picture, executed in two measured graphics reminding of polygraphic layout. Any titles may appear or disappear, blink, photos or figures alternate with each other, credits, music and off screen text are applied. Such stills are made, as a rule, from ready material, for example, booklet pictures, photos of an item or its drawings.

Computer graphics 3D: Objects in such spots are designed on a special occasion, get volume, shadows, reflections and aspire to reality. Computer animation is related to this level of complexity.

Video advertising - has two basic levels of complexity which the production price depends on:

Non staged video clips

Represent a video series, for instance, shooting from various points of a house under construction, goods on a counter or showing working machine tool with coming out production and, as a rule, have nonfiction character.

Staged video clips
(illustrate goods or service in the game form). This is a dramatic advertising spot with players or well-known linkmen or linkladies, game situations, special filmmaking techniques and so forth.

Film advertising - the most entertainment, but at the same time the most expensive technology. Thanks to the best image quality it's up to the international standards. Moreover, film advertising better than other technologies represents concept of prestige advertising. It frequently involves computer graphics and high complexity special effects, original music and so forth.

Presentation films

Presentation (educational, demonstration, image, exhibition, anniversary and so forth) films as well as advertising spots don't have exact cost and their price is likely to be fixed only after discussing the final script. However, for years of making them the average price, regarded as a basis of calculating, has been worked out.

Music video clips

Music video clips made in Belarus are divided into video and film clips (trailers), and also into low-budget and average-budget ones.

High-budget music clips are shot rarely in Belarus, and any similar case requires individual calculations.

TV-programs and TV-programs plots

Only large and financially safe organization is apt to produce its own TV-program as its production expenditures considerably exceed advertising time cost on the TV-air. That's why image approach and publicity objectives embrace the unique core of its making. AMTV to do the TV-program lasting 15 minutes on the Belorussian air comes , one-hour concert or show and more.

Today's TV air on BT, Lad, ONT and STV holds a variety of TV-programs of all genres and basic activities. Owing to this AMTV are able to work out, if necessary, a sponsored promotional plot of any subjects.