TV & COMMERCIAL FILM
Advertising production
Program production
music video clips, film clips
representation, presentation, educational, advertising,
anniversary and public information films
AMTV team services for conceive, pitch, write, cast and
budget a project. The three basic techniques of television
advertising give an impact to its cost: computer graphics,
video advertising and film advertising
Computer
graphics (including animation) holds two levels of complexity,
which the production price depends on:
Computer graphics 2D or "computer caption card"
this is a still or action picture, executed in two measured
graphics reminding of polygraphic layout. Any titles
may appear or disappear, blink, photos or figures alternate
with each other, credits, music and off screen text
are applied. Such stills are made, as a rule, from ready
material, for example, booklet pictures, photos of an
item or its drawings.
Computer
graphics 3D: Objects in such spots are designed on a
special occasion, get volume, shadows, reflections and
aspire to reality. Computer animation is related to
this level of complexity.
Video
advertising - has two basic levels of complexity which
the production price depends on:
Non
staged video clips
Represent a video series, for instance, shooting from
various points of a house under construction, goods
on a counter or showing working machine tool with coming
out production and, as a rule, have nonfiction character.
Staged
video clips
(illustrate goods or service in the game form). This
is a dramatic advertising spot with players or well-known
linkmen or linkladies, game situations, special filmmaking
techniques and so forth.
Film
advertising - the most entertainment, but at the same
time the most expensive technology. Thanks to the best
image quality it's up to the international standards.
Moreover, film advertising better than other technologies
represents concept of prestige advertising. It frequently
involves computer graphics and high complexity special
effects, original music and so forth.
Presentation
films
Presentation (educational, demonstration, image, exhibition,
anniversary and so forth) films as well as advertising
spots don't have exact cost and their price is likely
to be fixed only after discussing the final script.
However, for years of making them the average price,
regarded as a basis of calculating, has been worked
out.
Music
video clips
Music video clips made in Belarus are divided into video
and film clips (trailers), and also into low-budget
and average-budget ones.
High-budget
music clips are shot rarely in Belarus, and any similar
case requires individual calculations.
TV-programs
and TV-programs plots
Only large and financially safe organization is apt
to produce its own TV-program as its production expenditures
considerably exceed advertising time cost on the TV-air.
That's why image approach and publicity objectives embrace
the unique core of its making. AMTV to do the TV-program
lasting 15 minutes on the Belorussian air comes , one-hour
concert or show and more.
Today's TV air on BT, Lad, ONT and STV holds a variety
of TV-programs of all genres and basic activities. Owing
to this AMTV are able to work out, if necessary, a sponsored
promotional plot of any subjects.
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