THE TV AND INTERNET RIGHTS COMMISSION
The
TV and Internet Rights Commission is responsible for
preparing and implementing the overall IOC strategy
for future broadcast rights negotiations.
To this end, the Commission collects marketing intelligence
and consults with experts, determines the rights and
benefits packages to be sold, and organises the tender
and negotiation process. The Commission also deals with
issues pertaining to the current broadcast rights agreements.
The IOC has signed long-term broadcast agreements for
the Olympic Games in all major markets, up to 2008.
More Makeshift Stadiums for Beijing Olympics
According
to Xu Da, head of overall planning department of the
Beijing Organising Committee of Olympic Games, the
city authorities will follow several major principles
in organising the 2008 Olympics. These include rational
overall planning, emphasis on diversity of functions,
and frugality. In this connection, existing venues
which can serve the purpose are preferred to constructing
new ones, and makeshift venues will replace permanent
structures. The number of stadiums to be built in
Beijing was originally planned at 28 but will now
be reduced, while the number of makeshift venues will
be increased from two to six.
The
hosting of the Olympics involves three main types
of investment: construction of stadiums, construction
of support facilities for the stadiums, and infrastructure
related to the Olympics. According to the action plan
for the 2008 Beijing Olympics, there are 41 projects
on infrastructure facilities related to the venues
of the event, involving a total investment of Rmb29.01
billion. Among these, the Beijing municipal government
will fund 24 projects. An estimated investment of
Rmb400 million is required to renovate and remodel
59 stadiums. Another Rmb380 million is earmarked for
improving special facilities catered for Paralympic
athletes. Investments in supporting facilities for
these stadiums are estimated to reach Rmb25.25 billion.
Moreover, there are 19 infrastructure projects directly
related to the 2008 Olympics, involving a total investment
of Rmb28.35 billion.
Over
the next six years, Beijing will also adjust its industrial
planning, industrial structure and product mix to
meet the needs of the Olympics. Speaking at a recent
press briefing on the development of industry and
investment in the capital, vice director of the Beijing
Economy Committee, Feng Hai, said the city aims to
become stronger in new and hi-tech industries and
upgrade its industrial sector as a whole. In terms
of industrial goods sales, its target is to achieve
average annual growth of 30% to top Rmb455.5 billion
by 2005. By that time, the value-added of Beijing's
new and hi-tech and traditional industries should
both be increased to 40%.
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